It's like you were really there.

Flowers are nature's marketers. They figured out distribution, top of funnel, and advertising long before anyone had a screen to stare at and endless data points to optimize. If they could talk, they’d say they invented the phrase “make it pop”. Instead, without voices, they are given, plucked, preened, and displayed as signs of aliveness, for our pleasure and convenience.

As expected, every spring marks their arrival in fashion collections, mirroring, of course, their takeover in the real world. An expectation so constant it’s boring. Where is the risk-taking, the wonder, the wow? Oh, Miranda, I get it. I do. I’ve been looking at flowers for a long time and I’ve always felt there is more to it than their prettiness. And if that’s what you see, then of course it’ll get boring. There are only millions of ways to be a flower. But there is only one way it goes. Because what I now see as their most honest and important truth is that they die. Like relationships, like trends, like lives. Flowers are here and they sustain us because they, in many ways, are just like us. Cyclical, beautiful. Most dangerous up close, but most telling from far. Conveniently, what attracts us to them is also what keeps them alive. Not in the sense of living forever in a suspended state, but in living on.

An ongoing series of big bold blooms, not just for spring. Because I could never get tired of trying to tell you there’s never enough time. And my cats are allergic.

COMING SOON