Just because it’s easier, softer, shorter, sweeter, doesn’t mean it can’t be deeply powerful.

Strategy doesn’t have to take the form of a 100+ page bloated deck that’s pretty but not very useful. And you don’t have to work with a high-overhead agency. Do it yourself with my step by step guide for brands.

Includes a workbook and templates to distill your brand vision, message, language, and voice into a tiny-yet-mighty 5 pages.

I work with busy founders on lifestyle, culture, and education startups, specializing in copy that blends clarity with style. Low-touch, high-impact, quick turnaround.

Example of what can be done in a day for $3000 USD: most 3-page websites (Home, About, Product Page).

I’ve been toying around with the idea of a simpler way to discover freelance writers. 1 batch of writers every week, sharing their most attention-grabbing, creative copy—all headline length.

Brands, marketers, founders, designers who need collaborators, and of course, writers: Sign up below to express interest. Beta coming soon!